Affirmations are positive verbal, mental, or written statements that describe a desired situation or goal. They are then repeated many times in order to impress the subconscious mind and trigger it into positive action. In order to ensure the effectiveness of the affirmations, they have to be repeated with attention, emotion, conviction, and desire. They work in the same manner as creative visualization. The repeated words help you focus your mind on your goal, and automatically build corresponding mental images in the conscious mind, which affect the subconscious mind. The conscious mind starts this process and then the subconscious mind takes charge.

By using this process consciously and intently, you can transform your habits, behavior, mental attitude and reactions, and even reshape your external life. By stating what you want to be true in your life, you mentally and emotionally see and feel it as true, irrespective of your current circumstances, and thereby attract it into your life.

Affirmations, when worded correctly, and when emotionally charged, are able to tap into the unlimited creative power of your subconscious mind, and manifest your desires.  Self-developed affirmations, ones you compose yourself, are the most effective positive daily affirmations. If you couple them with clearly defined written goals and applied faith, their power is unlimited.  You can say your positive daily affirmations silently or aloud to yourself. Repetition will also counteract negative thoughts that may stream through your mind, automatically sometimes. You may write affirmations on a card, carried in your pocket, taped to a mirror, or placed where it is always visible to you. Repeat your positive affirmations at intervals throughout your day, to reinforce the positive belief and to maintain a positive state of mind. Your firm belief that what you are affirming is possible is crucial, because once you start believing that something is possible, it becomes more probable. Without that firm belief, further repetition of your affirmations will just be futile. An affirmation should be a belief in yourself.

The desires and dreams that your mind can conceive bear seeds of possibility, and possibilities can ultimately become realities.  The emotional dimension of each affirmation should never be overlooked. When you can actually ‘feel’ your affirmation, not just utter or read them, their total impact increases immensely. The written affirmations must ignite an emotional reaction in you, or they simply fall flat. You should state your positive daily affirmations in the present tense, that is, use “I am…” rather than “I will be…” Saying things in the present tense will program your subconscious mind to believe that what you affirm is already fact. When the subconscious believes that, it will start arranging for bringing what you affirm to you. In other words, the subconscious will drive you to perform the actions needed to live out what you affirm,  you will create the circumstances that make them actually happen for you.


See “Recommended Products” page for programs utilizing affirmations.


 Power Affirmations by William Marshall


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