A subliminal message is a signal or message embedded in another medium, designed to pass below the normal limits of the human mind’s perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the subconscious mind and importantly, the unconscious mind, and can negatively or positively influence subsequent later thoughts, behaviors, actions, attitudes, belief systems and value systems. The term subliminal means “beneath a limen” (sensory threshold). This is derived from the Latin words sub, meaning under, and limen, meaning threshold. you can see it but not notice it. TYPES OF SUBLIMINAL MESSAGES
The most common and well-known type of audio subliminals where the messages are hidden under the sound of ocean waves or new age music.
- Subliminal Software
Unlike the other subliminal technologies, this involves flashing messages or affirmations very quickly on the pc monitor such that it’s not possible to consciously read the message.
- “Natural” Subliminal-Messages
One of my personal favorites, this is where the conscious mind ‘tunes-out’ and ignores normally played audio messages.
- Dichotic Subliminals
Different messages being delivered to each ear at the same time. This makes it difficult to actually understand the message being played. But then, that’s what makes it so effective in subliminal-messages.
- Backmasking (Reverse Speech)
Sometimes used, back-masking is when the messages are played backwards such that it’s impossible for the conscious mind to understand anything.
- Silent Subliminals
Unlike subliminal audios, this technique delivers the subliminal message silently, without the use of other masking sounds.
Despite being one of the most misunderstood self-help techniques around, subliminal message products have become a very popular self help tool. In fact, a whole industry has grown up around self-help subliminal message products. Self help subliminal message products are being used for nearly all personal growth and development challenges that you can think of, including stopping procrastination, avoiding depression, financial prosperity and abundance, stop smoking, lose weight, improved sales, better health, better sex, better golf, etc.
Messages = To elaborate on the definition above subliminal messages can either be be text or images flashed so fast that we can’t see them, or they can also come as embedded sounds in audio format – and again most popularly either simply above the limits of human hearing, or through subliminal backmasking. Subliminal Backmasking = Is when played an audio track is played backwards and a message is revealed i.e. the message was behind the music – recorded backwards. These backwards messages are still understood by your un-conscious mind and they are processed just like any other message. Subliminal Suggestion = Is used to describe a suggestion that a hypnotherapist may make while you are in a trance, but it generally describes the transmission of any kind of information which subliminally tries to provoke a particular response or type of behavior in you. This can be through regular conversations or tby the use of specific leading questions.
Subliminal Persuasion = This is similar to the above definition, but generally means the intention is more manipulative. i.e. when it is used by sales people to try and persuade people into a sale, or when companies use them in their advertising, to try and make the advert more memorable.
Subliminal Hynposis = Is used to describe any situation where you enter a trance type state of consciousness without being aware of it. We go in and out of trances all the time; reading, daydreaming, watching tv, etc all put us into different states of consciousness, and it can be intentional, or purely through the act of doing a certain activity.
Subliminal Learning = This is when actual physical learning occurs from using subliminal technology. Eventually the messages build and spill over from our subconscious into the conscious mind and learning occurs – which could be anything from increased memory, ability to learn a foreign language, or “learning” such as self esteem development / improving confidence.
Introduced in 1897, the concept became controversial as “subliminal messages” in 1957 when marketing practitioners claimed its potential use in persuasion. Subsequent scientific research, however, has been unable to replicate most of these marketing claims beyond a mere placebo effect. The effectiveness of subliminal messaging has been demonstrated to prime individual responses and stimulate mild emotional activity. Applications, however, often base themselves on the persuasiveness of the message. The near-consensus among research psychologists is that subliminal messages do not produce a powerful, enduring effect on behavior; and that laboratory research reveals little effect beyond a subtle, fleeting effect on thinking. For example, priming thirsty people with a subliminal word may, for a brief period of time, make a thirst-quenching beverage advertisement more persuasive. Research upon those claims of lasting effects—such as weight loss, smoking cessation, how music in popular culture may corrupt their listeners, how it may facilitate unconscious wishes in psychotherapy, and how market practitioners may exploit their customers—conclude that there is no effect beyond a placebo. In a 1994 study comparing television commercials with the message either supraliminal or subliminal, individuals produced higher ratings with those that were supraliminal. Unexpectedly, individuals somehow were less likely to remember the subliminal message than if there were no message.